Visible Measures Launches DSP

As online advertising hurtles into a more programmatic future, video content marketing firm Visible Measures is following suit and plans to offer more self-serve options for brands partners in 2014,  says Paul Krasinski, Chief Marketing Officer at Visible Measures in an interview with Beet.TV. The company introduced this week a demand-side platform called FabricSM that marketers, agencies, […]

 

SMG’s Twitter Partnership Moves Into Social Retargeting

LAS VEGAS — Starcom MediaVest Group is working with brands and Twitter to leverage social conversations around TV and to apply retargeting tactics to the social medium, says Lisa Giacosa, SVP Global Social Media Director and Global Video Lead at Starcom MediaVest Group, in an interview with Beet.TV at the Consumer Electronics Show. “We can […]