‘Visible World’ Bringing Programmatic Ad Decisioning to Linear TV, “In Seconds”

While the vast majority of decisions and purchases around television ad buying is made in big block sales, there is an increasing amount  inventory from smaller broadcasters and cable operators who are selling ads using a data-driven programmatic scenario, explains Seth Haberman, CEO of Visible World, in this interview with Beet.TV His company’s AudienceXpress tool is allowing broadcasters […]