IDC Analyst: Virtual Cable Next Step in TV Everywhere

Keep an eye out for “virtual cable” as a new variation on TV Everywhere and over-the-top experiences, says Greg Ireland, Research Manager at IDC in an interview with Beet.TV. “So far TV Everywhere today is fractured and inconsistent, across some different apps, with some linear, some live content, some on-demand content. It’s not a replication of everything I can […]