IAB’s Rothenberg: The Problem with Viewabilty is the Tech Vendors

While publishers and advertisers are essential in agreement over what constitutes a “viewable” digital advertisement, the technology for measuring ‘viewability” is a big problem, with multiple tech vendors coming with vastly different findings, says Randall Rothenberg, CEO of the IAB in this interview with Beet.TV He says that there are disparities of 30-40 percent between […]

 

France’s Alenty: A Future With Multiple Video View Metrics

COLOGNE — One segment of company amongst the burgeoning video ad tech vendor space helps advertisers work out whether their ads on increasingly busy websites are actually ever viewed by distracted users. So how do these outfits report back? Laurent Nicolas, president of French viewability measurer Alenty, says he sees two emerging methods. “One levels needs […]

 

TubeMogul Intros Video Viewability Standards for Digital Video Ads

The notion of “video viewability” is quickly becoming an important standard in the online video advertising business. That’s why a group of digital video companies recently introduced a solution called Open VV, for Open Video View, that works with in-stream video ads and determines how much of a video ad is in view and for […]