FreeWheel Report: OTT TV Eclipses Desktop For Premium Video Consumption

CANNES – Live streaming video is helping to break down the perceived barriers between traditional television and premium video, while OTT viewing continues to see tremendous growth, according to the latest FreeWheel Video Monetization Report (VMR). In this interview with Beet.TV, VMR author Ying Wang discusses the first quarter VMR findings, which show that premium […]

 

Live Video And Living Room Viewing Are Premium Growth Areas: FreeWheel’s Lawlor

If premium video providers need a promotional tagline to summarize their current world, it could well be “Coming to you live on your living room television.” That’s because two of the biggest takeaways from the FreeWheel Video Monetization Report (VMR): Q4 2016 are a big uptick in live and simulcast viewing and a migration of viewing […]

 

FreeWheel Report: OTT, Set-Top Box VOD Viewing Eclipses Desktop

First it was desktop, then mobile and now it’s all about the living room at premium video ad management solutions provider FreeWheel. That’s because “This is truly premium viewing experiences,” says SVP of Client Services Mike Lawlor. “It’s lean back, it’s dynamic, it’s highly engaged viewers on 60-inch television screens.” Moreover, it’s “fraud-free, it’s 100% […]