Cisco’s WebEx Swings Toward Remote TV Participation

Over the last few weeks, we have heard from a range of broadcasters that have responded to the coronavirus pandemic with a single watchword – “agility”. But software vendors, too, have learned to think on their feet and find new customer categories. Case in point – Cisco’s WebEx has been supporting video calls and presentations […]

 

One-To-One Mobile Engagement Challenges Traditional Ad Models: IAB’s Rothenberg

BARCELONA – Forget mobile first. It’s a mobile-only world providing challenges and opportunities for marketers and publishers as they embrace one-to-one consumer engagement, according to the President & CEO of the Internet Advertising Bureau. “It’s a completely different way of thinking about marketing,” Randall Rothenberg says in this interview with Beet.TV at the Mobile World […]

 

Next in Sports TV: Turner Has Massive Audience Watching Video Game Matches

HOLLYWOOD, Florida — If you thought the Super Bowl was the place advertisers can make the biggest impact with sports viewers, it may be time to step in to the 21st Century. Right now, hundreds of thousands of consumers around the world are watching each other play video games. And those broadcasts are proving to be […]