TBWA’s Troy Ruhanen at CES 2018: Fear And Learning In Las Vegas

LAS VEGAS – With all the pressures that most marketers are facing, being at CES 2018 can actually be a bit scary. Which is why many agencies are here with their clients, trying to guide them through all of the promotional smoke and noise to what really matters. “There is fear in the unknown. What […]


Great Creative Is ‘Table Stakes’ As Clients Seek Insights, Knowledge: TBWA’s Ruhanen

LAS VEGAS – Creative agencies are managing a transition from a service culture to a knowledge culture. Along the way, the heretofore trusty 30-second television spot has yielded to a continual search for the most appropriate video format and accompanying production budget, according to Troy Ruhanen, the CEO of TBWA. “I think a lot of […]