Triad to Help Brands Build Shopper Marketing Strategies Via New Unit

ORLANDO – Triad plans to launch a new solution designed to help brands navigate the complex commerce environment, according to David Haase, the company’s global chief development officer. Under the umbrella name The Market are tools to help brands create marketing strategies and execution strategies across shopper marketing, national media and e-commerce sites. “All to […]

 

[m]PLATFORM COO Nicolle Pangis Explains GroupM’s Entry To AI Via Co-Pilot

CANNES – Just as brands want to have a singular view of their users and prospects, forward-thinking media investment companies know they can no longer maintain channel-specific teams. It takes big investments in technology—some of it artificial intelligence-enhanced—to accomplish both. In the past 12 months alone, GroupM launched its global [m]PLATFORM and then bolstered its […]