Instacart’s Castelli: The Cure for Retail Media’s Growing Pains Is Consolidation

CANNES — With some industry counts topping 250 distinct media networks, brands and their agencies face a significant challenge in managing and optimizing campaigns across the latest fragmented ecosystem. This is the view of Tim Castelli, VP, global advertising sales, Instacart, who believes the industry is entering a necessary phase of consolidation. In this video […]