Tech Giants Are Gobbling Up TV Ads: Think TV’s Baehr

Traditional media folk often look enviously at the likes of Google, Facebook and Amazon – massive tech companies they see as disrupting and cannibalizing their advertising income. Even when it comes to marketing their own products and services, it  can seem like the giants have their own platforms through which to reach consumers. In fact, […]

 

Australia Is Going Addressable, Too: Think TV’s Portrate

Each holiday season, people look forward to presents, spending time with family or good food. Kim Portrate is looking forward to a big industry milestone. “We’ve got about 50% penetration of connected TVs – or we will have that sort of by Christmas in Australia,” says Portrate, CEO of Think TV, an association advocating for the […]