CTV Ad Targeting Can’t Happen Without ‘Mapping Tables’: EssenceMediacom’s Therran Oliphant

MARCOS ISLAND, Fla. – Millions of households are hooking up televisions to the internet, promising a possibility that advertisers can reach target audiences like they do on search engines and social media. But achieving these goals for connected television (CTV) is a challenge. “We’re getting closer to being able to leverage data for more precise […]