FreeWheel’s Neil Smith On The Publisher Benefits Of Unified Ad Decisioning

MIAMI – Viewing of premium video continues to shift from desktop to the big television screen. Underlying the transition are big increases not only in video views and full-episode player content consumption, but also a surge in watching live sports in over-the-top environments. Citing the FreeWheel Video Monetization Report for the second quarter of 2017, […]

 

Canal+ Blesses FreeWheel-StickyADs.TV Combine With Cross-Screen Ad Deal

LONDON – If anyone in the premium video business doubted the logic behind FreeWheel’s acquisition of StickyADs.tv, French media giant Canal+ dispelled it by choosing the combined entity to optimize and manage its advertising inventory across all screens. “So now we can safely say we have a presence as FreeWheel at very single broadcaster in […]

 

FreeWheel Co-Founder Diane Yu: Big Tech Platforms Need To Be Agile, Anticipate Customer Demands

COLOGNE-Being a big ship that cannot turn quickly is not a ship you want to be piloting when it comes to technology platforms, according to Diane Yu, CTO and one of three co-founders of premium video solutions provider FreeWheel. Unless you are agile enough to grow while anticipating all customers’ demands, “You then fall behind […]