Touchdown! Civolution Uses Super Bowl Moments To Trigger Online Ads

FORT LAUDERDALE — NFL’s annual Super Bowl may be renowned for generating vast sums in advertising revenue on TV. But that requires a big budget – what if the TV broadcast could trigger a downstream bump in advertising buzz online? That’s the technology which data and watermarking vendor Civolution is deploying for Sunday’s game between […]

 

Sports Is Catching Up With Hollywood In IPTV: Diffusion’s Espelien

LAS VEGAS — Rights restrictions traditionally have made it a challenge for many a digital platform to grab content. But Diffusion Group senior analyst Joel Espelien says one TV content type is lagging behind the others. “We’ve seen the rise of entertainment programming making it on to multiple screens – but we didn’t really see that with sports,” he tells […]

 

WPP’s Sorrell Bets On Sports Value With Bruin Investments

LAS VEGAS – Advertising and communications agency holding group WPP’s CEO Sir Martin Sorrell says the company has invested in new sports marketing firm Bruin Sports Capital to unify its broad offering for a live sports entertainment industry that will continue to boom. “The rights prices around (global) sporting events …  have continued to rise… much […]

 

Perform’s Wilson: Programmatic Brings New Advertisers

LONDON — We have heard plenty this year on how so-called “programmatic”, data-driven ad spending is revolutionising advertising efficiency. But how does this new method complement traditional video ad sales? Jamie Wilson, the UK sales MD of the large online sports video outfit Perform Group, suggests programmatic drives incremental performance on the margins. “I see […]