Signe Skarequist
Digital Publishing in Denmark: JP/Politikens Hus’ Skarequist Shares Growing Publisher Ad-Tech Concern
COLOGNE — Whether it was The Guardian urging publishers to take back control of their ad-tech stack or eBay concerned about putting all its eggs in one basket, it is clear that publishers have become increasingly concerned about the benefits they get from using third-party ad-tech platforms. And Danish publisher JP/Politikens Hus is no different. The […]