Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams

A wave of technology companies is helping advertisers turn traditional TV in to a digital medium, by mashing together data sources and ad slots to enable internet-style consumer targeting. But don’t expect the new practice to become commonplace this year, or even next. “We’ve come a long way, but adoption is still really early,” according to Videa president Shereta Williams, whose […]