Amplification Vital in Noisy Digital World, “Roar’s” Sean Reardon

Given the shortened attention span and massive amounts of advertising, marketers face a daunting task in connecting with consumers, says Sean Reardon, President of Publicis-owned Roar. Consumers are exposed to about 5000 messages each week and will likely only remember 10 to 15 of them, he says. “It’s a combination of engagement and exposure,” he […]