iSpot.tv’s Demographic Upgrade Aligns TV & CTV

SEATTLE – Nielsen may have this week announced its plan introduce the holy grail of media measurement – unified cross-screen measurement – but, with the plan’s full implementation four years away, brands are still left needing to fill the gap. That’s where Sean Muller comes in. The founder and CEO of iSpot.tv, a TV measurement […]

 
 

Measurement Needs Evolution, Not Revolution: iSpot.tv’S Muller

SAN FRANCISCO, CA — In the digital TV age, the old ways of measuring TV audiences often come under scrutiny. But should you throw the baby out with the bath water? No, according to iSpot.tv CEO Sean Muller. “Measurement is not broken per se,” he says. “There’s no reason to reinvent current age, and gender type […]

 
 

iSpot.tv’s Muller: Advertisers Leading The Way On TV Attribution

Led by direct-to-consumer brands, marketers are ahead of the curve when it comes to attribution of television advertising spending. “The advertisers have actually been doing attribution for much longer than the media companies and the agencies,” says Sean Muller, Founder & CEO of iSpot.tv. “So we see the advertisers as actually driving the marketplace forward […]

 
 

NBCU’s iSpot Deal Uses ACR To Prove TV Ad Value: Muller

If only broadcast owners really knew what ads viewers were watching, maybe then they could prove the value of their advertising to brands. But that prospect is no longer just a possibility, it is a reality, and NBCUniversal just became one of the latest to undertake the practice. It inked a deal with iSpot.tv, a […]