Creativity In Advertising Reaching New Heights: McCann’s Sean Bryan

Sean Bryan can’t wait to get to the Cannes Lions festival this year. And it’s not just because he has high hopes for McCann New York’s groundbreaking Fearless Girl campaign and its work for brands like Godiva, Microsoft and Nespresso. “I love it every year. But this year in particular is going to be an […]

 
 

How To Cut Through With Facebook Video, By McCann’s Bryan

It is a tremendous new advertising opportunity – but agencies are going to have to think a little differently if they want to get results from using video advertising on Facebook. That’s the message the social network itself has been pushing out to agencies in the last few months, and agencies appear to be getting the […]