Brands Need New Tiers Of Customer Data, Merkle’s Swindle Says

For brands that were used to plugging targeting files into their ad buyers, the new world looks a lot different. Deprecation of third-party tracking cookies and limits on mobile ad identifiers are forcing more ad buyers to target more smartly. But, in this video interview with Beet.TV, Sandra Swindle, SVP, CRM Technology Delivery Lead at […]