Taco Bell Produces Fan-Made ‘Rockumentary’

In conjunction with its Feed the Beat program, Taco Bell is producing a fan-made rockumentary from this year’s South by Southwest music festival, focusing on bands Passion Pit and Wildcat! Wildcat! Beet.TV spoke with Amy Kavanaugh, vice president of public affairs and engagement at Taco Bell, about this novel way of reaching consumers. “What we […]