Robert Aksman

LONDON — The promise of interactive television advertising has been around for decades. In the UK, “press red” buttons on satellite remotes teased a future of viewer engagement that never quite materialized. The problem was, the hardware wasn’t as ready as consumers may have been. Now, with streaming devices packing more processing power, that long-awaited […]

Thirty-eight percent of people in the US scan QR codes at least once per year, according to Emarketer. But, when it comes to TV ads that aim to drive viewers to websites, some are coming to think that remote control-based interaction wins out over QR. Robert Aksman, president and co-founder of BrightLine, explained why in […]