AT&T’s Xandr Adds A+E, AMC & Cheddar To ‘Community’ Ad Marketplace

It is only two months old – but now the new digital marketplace for ad trading that has just been built by AT&T is announcing three new non-AT&T supply partners. “Community”, the platform created by AT&T’s Xandr ad-tech unit, will support buying ads in content owned by A+E Networks, AMC Networks and Cheddar, Xandr announced. […]

 

Xandr Has Created a New ‘Community’ Marketplace

After a couple of years of intense change in the wider group, AT&T’s Xandr unit last month created a whole new digital marketplace for trading video ads. Xandr, AT&T’s unit for advanced TV advertising, is barely nine months old, itself coming after a period in which AT&T has gobbled up WarnerMedia. But, in May, it […]

 

Xandr Media Activates Turner Integration While Rolling Out Its SSP Welcome Mat

LAS VEGAS—As Xandr Media begins to cross-pollinate data and technology with Turner and other AT&T family entities, it wants the outside world to know that from a supply-side platform standpoint, its doors are open. “The welcome mat is out. It’s got neon lights around it,” says Xandr Media President Rick Welday. Roughly four months after […]

 

Will Content Costs Will Force Netflix To Run Ads?

They are the big beasts of the digital-video world. Netflix and Amazon are fast gathering subscribers to their paid, ad-free online video offerings. But, with their platforms gaining traction in the living room, aren’t they ignoring a pretty big TV advertising opportunity? “They’re all spending millions and millions of dollars to produce this content – so […]

 

The Challenges In The Road To Targeted TV Ads

The hot discussion in the crossover of television and advertising technology is about household-level TV ad targeting. So-called “addressable” TV is slowly becoming a reality in some markets, promising markets internet-style specific targeting. But what humps are still in the road to an addressable future? In a panel on the topic, these executives discussed the topic… […]