Spark Foundry’s April Carlisle: LLMs Use Brand Websites as ‘First Source of Truth,’ Not Retailer Sites
PALM SPRINGS, CALIF. — Marketers and agencies are still just scratching the surface when it comes to understanding how generative artificial intelligence tools like large language models are changing the way brands develop their content strategies. For example, brands are now rethinking the role their own websites play in informing AI programs that consumers increasingly […]
CMX, Reddit, Haleon Execs on Personalization and Trust in Community Marketing
CANNES – In a move that bridges health and wellness shopping data with community conversations, CVS Media Exchange (CMX) used Cannes Lions to announce a partnership collaboration connects CVS’s 90 million ExtraCare members with Reddit’s 108 million daily active users. The collaboration aims to create new opportunities for brands to reach health-conscious consumers where they’re […]
Reddit’s Wong On How Ads Can Thrive In Communities
SANTA BARBARA — In a sea of loosening “social” graphs, it is an oasis of strong communities. Now Reddit wants to be an advertising powerhouse, too. In this video interview with Beet.TV, Reddit COO Jen Wong discusses the company’s strategy to marry content, distribution and customer data produce relevance and addressable TV. On March 19, […]