Amid SVOD Boom, Linear Amplifies OTT Ads: Pluto’s Marinescu

In the exploding world of online TV viewing, it may seem like all the real gravity and momentum is with subscription and on-demand providers. Netflix, Amazon and, soon, Disney+ will have garnered significant market share. But a growing school of thought posits that, whilst the subscription video-on-demand rivals scrap it out in a segment increasingly […]