AI To Power a More Responsible Media Ecosystem: IBM Watson Advertising’s Randi Stipes & GroupM’s Kieley Taylor

Some of the biggest problems in the world right now are all about very human failings. So why leave it to machines to find a solution? In this video interview with Beet.TV, two executives discuss how artificial intelligence can come to the rescue of troubles in media and marketing: Randi Stipes, Chief Marketing Officer of […]

 
 

CVS, IBM Watson, Mastercard, Nissan and Wavemaker Execs on ‘Breaking the Cycle’ of Digital Media and Advertising

Advertisers are working through a period of major upheaval as rapid shifts in consumer habits coincide with developments in technology, media and the regulatory environment. Amid these changes, executives from a variety of businesses in the past few months have shared their insights with Beet.TV on what to expect — and the changes they’d like […]

 
 

The Next Era of Digital Marketing: IBM’s Stipes on AI Advertising

The next frontier in digital advertising will be using technology to predict which marketing messages are most persuasive with consumers and to deliver them at the right time. Artificial intelligence (AI) can help to personalize advertising while also protecting privacy, balancing consumer concerns with the goals of marketers who fret about the loss of third-party […]