“Utopia” Of Programmatic TV is Getting Closer: TubeMogul’s Eadie

SAN FRANCISCO – The holy grail of mass-market TV through which advertisers can target individual viewers is coming nearer as better and better ad tech improves prospects, says one company playing in this emerging area. “We obviously don’t have that utopic state in linear TV right now,” says TubeMogul CMO Keith Eadie in this video. […]