programmatic direct

Direct publisher relationships are appearing more essential for tapping into connected TV benefits by enabling buyer goal identification, KPI alignment, and optimal signal sharing within bid stream data compared to open marketplace alternatives with unproven supply, contends Tim Ware, vp, Future Today Marketplace at Future Today. “The need for a direct deal is more important […]

“Programmatic” advertising has grown up defined as marketplaces of online ad space open for buying and selling. But video ad tech vendor TubeMogul CEO Brett Wilson explains the emergence of the “programmatic direct” variant… “There’s another set of inventory that’s more premium – advertisers and publishers both want to leverage the power of software to […]