With Positivity, Inspiration At Heart, POPSUGAR Branches Out In Film Production

A lot of the digital video platforms young people flock to today didn’t exist when POPSUGAR got started in 2006. But the company figured it could build audiences with personalities that young women could come to trust. Now the company produces about nine videos each day “so we’re not a publisher that waits around for […]

 

POPSUGAR To Brands: Everything Starts With An Insight, No ‘Fully Baked Offering’

Given a multitude of digital content, some authentic some less so, POPSUGAR has hitched the credibility of its enterprise to emotion. “We believe that consumers can tell the difference between a Facebook growth-hacking, click-baity type of experience from of what is in POPSUGAR premium emotional storytelling,” says Global Chief Revenue Officer Geoff Schiller. While emotional […]