PMG

The promise of retail data has long been to connect an advertising dollar to a customer’s purchase. But what happens when sales drop unexpectedly? The data can often show what happened and who was involved, but the crucial context of why it happened frequently remains a mystery. A richer understanding is emerging from the practice […]

CANNES – Strolling down the Croisette a few weeks ago, Attain Co-founder and CEO Brian Mandelbaum received one overwhelming message: outcomes are everything.  For the head of the consumer transaction data analytics company head, that represents a fundamental shift from just a year ago. “I’ve been walking around Cannes for the past five days, and […]

Connected TV advertising promises to reach audiences with precision yet the path to achieving this is increasingly fragmented. For advertisers, this means not only understanding the shifting consumer behaviors and technological advancements but also fostering partnerships that can cut through the noise and deliver measurable business outcomes. That approach is central to PMG’s strategy, according […]

CANNES — AI is enhancing video media buying through contextual targeting, creative generation, and brand safety controls, though challenges around transparency and testing remain. Panelists at Global Leadership Summit: All Things AI noted AI’s potential to predict audience intent, deliver real-time consumer insights, and tailor creative to brand guidelines. However, human oversight is still crucial as the […]