Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich

LONDON — This new year is expected to bring bigger developments in the enablement of buying TV ads with rapid decisioning, using programmatic technology. At least, that’s what ad agency SMG’s UK co-CEO Pippa Glucklich hopes. SMG’s use of addressable TV is taking off in the States. But that’s not the same in every market. “The UK […]

 
 

Top Ranks in Ad Industry Still Male Dominated: SMG’s Glucklich

LONDON — Back when SMG’s Pippa Glucklich was a university student writing her dissertation about women in advertising, just 14% of senior executives in the ad industry in the UK were women. Now, two decades later, the percentage has increased, but only to 25%. “Our industry in the UK is absolutely split 50/50 at entry […]