‘More Than A Bike’: How Video Drives Peloton

Over the last year, one new tech company has moved very fast whilst standing still. Peloton has made waves with its static workout bike that is married with live and on-demand head-mounted video exercise instructions. Not just for its product model, Peloton has also found itself nestled amongst the growing crop of “direct-to-consumer” (D2C) retailers. […]

 
 

AdMedia Veteran Scheppach: Addressable Is Premium Television Inventory

MIAMI – With some 250 addressable television ad campaigns under her belt, Tracey Scheppach’s worldview as she ventures out on her own can be summed up in four words: “From the couch out.” That’s because the CEO & Founder of the agency Matter More Media intends to “push myself to do everything different than a […]