Paul Donato
ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
The ARF is devoting 2019 to working with its members on empirical research that can help to shape industry standards for cross-platform audience measurement and advertising attribution. Until then, tension will exist among the buy- and sell-side, along with the plethora of companies offering measurement and attribution solutions. The latter was evident at the recent […]