Paigefair
Ad Blocking is $22 Billion Problem but Skippable Video Ads Work
COLOGNE – Based on its most current studies, some 200 million people worldwide are using ad blocking software which is leading to loss in unrealized revenue of $22 billion in revenue for publishers, according Johnny Ryan, Innovation Leader at Pagefair, a company that provides ad blocking solutions. The study was done jointly with Adobe. Factors […]