TubeMogul To Take Cross-Screen Planning Self-Service: Rondon

FORT LAUDERDALE — In November, video ad tech vendor TubeMogul unveiled software to let marketers plan their video and TV ad campaigns. In future, it aims to give users more control over the tool. The tool “will ultimately be self-service”, the company’s TV strategy senior director Oscar Rondon tells this Beet.TV panel discussion. “If you […]

 

TubeMogul Aims For Broader Data, Addressable TV: Rondon

FORT LAUDERDALE — In the last year, the company that began as a humble multi-platform video upload site launched tools for buying TV ads programmatically and across screens, plus inked a deal with satellite TV firm Dish. So what’s next? “Right now … we’re able to buy across Dish’s different segments of their data,” says the company’s […]