Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi

WPP ad group GroupM made waves earlier this year when it announced it would no longer buy online ads from open exchange marketplaces, as first reported by Beet.TV. But rival Publicis’ VivaKi digital unit doesn’t think that’s necessarily the right strategy. “If you limit yourself by saying you’re doing one thing or to the other, […]

 

Open Ad Exchanges Need Open Practices: IPG’s Seiler

After GroupM announced, earlier this year, it would no longer buy online ads from open exchange marketplaces, more criticism is being voiced by ad buyers about how such exchanges operate. IPG Mediabrands’ global CEO Matt Seiler tells Beet.TV in this video that more openness is needed from the “open” end of the industry. “Pretty big advocates […]

 

Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser

CANNES, France — WPP’s GroupM recently declared it would no longer buy advertising spaces from open trading exchanges from next year. The global boss of GroupM’s data-driven unit backs that strategy. “It’s our ambition to not buy any media in an open marketplace,” says Xaxis global CEO Brian Lesser. “Our clients expects us to give them […]