TV Ad-Synch Finds High Click-through Rates on Twitter in Pilot for Omnicom

LONDON – Civolution, the Netherlands-based audio content recognition company (ACR) is finding high click-through rates with Twitter, synching TV ads with Twitter ads units. A pilot program with Omnicom’s Resolution Media on a movie campaign found click rates of as 250%, the company announced at Cannes. We spoke with Andy Nobbs, CMO of Civolution about the […]