CVS, IBM Watson, Mastercard, Nissan and Wavemaker Execs on ‘Breaking the Cycle’ of Digital Media and Advertising

Advertisers are working through a period of major upheaval as rapid shifts in consumer habits coincide with developments in technology, media and the regulatory environment. Amid these changes, executives from a variety of businesses in the past few months have shared their insights with Beet.TV on what to expect — and the changes they’d like […]

 
 

How Identity Turns CVS From Pharmacy To Publisher: de Greve

These days, retailers are not just advertisers who try to reach consumers with messages for the products they sell. In the new digital era, they are also the publisher from which products’ manufacturers buy those messages. Over the last year or two, Target, Walmart and CVS have all launched their own media networks. In this […]