Comscore Has Local TV Measurement Deals With Nexstar, Scripps And Gray

LAS VEGAS—With new and expanded measurement deals with Nexstar and other local television broadcasters in hand, “We feel like the levee is breaking in local,” says Comscore CEO Bryan Wiener. This week, Comscore announced an expansion of its deal with Nexstar, the second-largest TV broadcaster, provide measurement and ad sales currency for all Nexstar markets, […]

 

Hearst’s Lustgarten Explains The Importance Of TIP Initiative For Local Broadcast

SAN FRANCISCO – As national television networks are coming together to standardize audience targeting, local broadcasters know they need to make the buying and selling of their inventory easier to execute. For Hearst Television and several others, one vehicle is the TIP Initiative hosted by the trade group TVB. “Local TV still has the majority […]