NBC Universal

LAS VEGAS — Artificial intelligence can reshape advertising from disruptive interruption to emotional complement by matching ad tone to surrounding content, preventing jarring transitions that produce negative attention as opposed to the good kind. “Let’s say someone was watching Good Will Hunting. It’s the iconic scene where Ben Affleck’s in the bar in Boston; it’s […]

NBCUniversal today announced a suite of new cross-platform data and technology products that promises to enhance the consumer experience and prove real-time impact for advertisers.  Chief among NBCU’s solutions was the introduction of LIVE Total Impact, which the media giant is billing as industry’s first cross-platform tool designed to leverage real-time viewership of live tentpole […]

VIEQUES, PR — Already this year, several of the big US TV networks have declared they will make moves to let advertising buyers use granular and first-party viewer data, over and above traditional Nielsen data, to target ads on linear TV. Speaking on this Beet Retreat panel, representatives of the networks explained their strategy. The recent announcements […]

CANNES – Comcast’s data from its twenty millions set-top boxes, coupled with marketers’ first party data, will create a “whole new world” for NBC Universal, for both advertising and content creation, explains Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships in this this interview with Beet.TV Comcast has been expanding its addressable technology via acquisitions including […]