Beyond The Pre-Roll: Creatives Want To Make Truly Interactive Ads

CANNES — Video publishers are increasing the frequency and length of pre-roll ads that have become the medium’s de facto monetisation method. But some in advertising believe brands are better off by ditching interruptive methods and instead making highly engaging ads. During┬áthis nine-minute-long TechTalk session at Cannes Lions presented by Tremor Video, four execs talked […]