Yahoo Video Chief Erin McPherson Touts “Mobile First” Strategy

With the September launch of its video app called  Screen, and the direction of CEO Marissa Mayer, Yahoo has a “proactive, mobile first approach” to video distribution,  says  Erin McPherson, head of video at Yahoo, in this interview with Beet.TV A big focus at Yahoo is comedy with many thousands of hours now available from […]