Meredith’s Digital Assets Are Viewed ‘With Intent’: Chief Digital Officer Minoff

What’s the difference between someone perusing social media content and navigating one of Meredith Corporation’s digital assets? “When people come to us, they come with purpose and intent,” says Matt Minoff, the publishing giant’s Chief Digital Officer. “When I’m on Facebook, I’m in browse mode. I’m scrolling through a feed and I’m looking for things […]

 
 

Mass Or Precision Targeted, Data Is Key: Mindshare’s Peterson

Even though some advertisers don’t need to be “very niche targeted,” data plays a role in all brand messaging. What’s common across the board is that “Every part of advertising is about performance at the end of the day,” says Christine Peterson, Managing Partner, Digital Investment Lead, Mindshare. “It’s just what do you use as […]

 
 

With Time Inc. Deal, Meredith’s Monthly Reach Is 175 Million Consumers

There is plenty of numbers associated with Meredith Corporation’s $2.8 billion acquisition of Time Inc., but here’s perhaps the most salient: Meredith’s audience represents two of every three dollars that are spent in virtually every key consumer category. Leading up to the 2018 Digital Content NewFronts, “We offer an unparalleled combination of things no one […]

 
 

Media Agency Blue 449 Seeks ‘Tighter Connection’ Between Marketing, Business

MIAMI-While advertisers’ first-party data is very powerful at helping them connect with consumers, it must be structured in an optimal way so as to be matched with other data to achieve scale, according to George Musi, Publicis media agency Blue 449’s EVP, Chief Data, Analytics & Insights Officer. By itself, “First-party data, although powerful, it […]

 
 

Wavemaker Crafting ‘Turnkey And Bite-Sized’ Audience Segments, Creative Iterations

Although it can be “very overwhelming” for brands to rationalize multiple audience segments and customized creative iterations, doing so can unlock sales growth and lower the cost of customer acquisition. “To serve one set of content or one-size-fits-all approach just doesn’t work anymore and it’s very wasteful,” says Rick Acampora, Chief Operating Officer at Wavemaker […]

 
 

Netflix Raises Raises the Bar for Advertising Supported TV, Dentsu Aegis’ Seiler

Reflecting on the annual Upfronts and NewFronts, Dentsu Aegis Network’s Matt Seiler loves the plethora of television content choices. “That we’re still talking about Upfronts and NewFronts and so on cracks me up, but whatever. Be that as it may, they continue,” says the President of Brand Solutions for the global network. “I think what’s […]

 
 

‘Complexity Of Change’ Spurred Campbell Soup Global Account Review

MIAMI-When Cambell Soup Company put its huge creative and media account into review last year, it didn’t seek the usual “spec creative” from contenders. Unlike when the company hired BBDO back in 1954, Campbell was looking for a partner to help it navigate “the pace and complexity of change.” Last month, Publicis Groupe was awarded […]

 
 

Facebook Should Consider A Better Value Exchange For User Data: Y&R’s David Sable

MIAMI-Having been in advertising since the 1970’s, David Sable knows all about the value exchange between consumers and advertisers. So when he views the controversy about Facebook and its users’ data, he sees “an awakening of the notion of data” and suggests another value exchange might be in order. “Let’s be very clear. This is […]

 
 

Horizon’s Koenigsberg Surveys The Battle For Talent & the Future Of Digital Giants

MIAMI-Since Bill Koenigsberg founded Horizon Media nearly 30 years ago, he has opted for integrated services and independence over holding companies and their assorted offerings. And while he sees his media agency as a speedboat amid aircraft carriers, all vessels are fighting an uphill battle with the likes of Facebook and Google to attract and […]

 
 

Major Agencies Will Collectively Monitor Brand Safety with “Advertiser Protection Bureau”

MIAMI-A group of 4A’s member agencies is banding together under the aegis of the organization’s new Advertiser Protection Bureau (APB) to collectively monitor the environments in which their clients’ advertisements appear. The APB establishes a process in which risky environments are flagged and then investigated by agency-client teams. Announced today at the 4A’s Accelerate conference, […]

 
 

Meredith Corp.’s Minoff Bullish On Server-To-Server, Industry Collaboration

HOLLYWOOD, Florida – Meredith Corporation’s Chief Digital Officer is bullish on server-to-server ad auction integration. “We think it has a lot of value,” says Matt Minoff. “Anything we can do that decreases latency on the page, improves user experience while simultaneously driving incremental revenue growth is a positive.” Moreover, Minoff hopes to see the day […]

 
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