Megan Jones

CANNES – Connected TV audiences have raced far ahead of the infrastructure meant to support them, ad and media leaders said in this panel discussion hosted by Beet.TV at the Cannes Lions International Festival of Creativity. Consumers have embraced streaming as their default, but advertisers, agencies and platforms are still grappling with fragmented systems, outdated […]

LAS VEGAS – While walled-garden media outlets such as social networking platforms and connected-television apps offer advertisers to scale up their campaigns, the open web also is intriguing to marketers because of its variety of content and audience groups. “When I think about the future, the kind of complexity and interestingness of other content across […]

For Digitas North America’s Megan Jones, contextual AI is unlocking a new era in which brands can engage audiences with unprecedented relevance. Context has always been a key consideration for advertisers. But, whilst context used to be somewhat up to interpretation, AI is now supercharging marketers’ ability to understand it. “It’s a pretty empowering moment […]

The rapid shift in people’s television viewing habits in the past couple of years has escalated demands for more accurate measurement of that activity. Marketers and media companies seek an advertising currency to set a value for viewership of traditional linear television and newer streaming services. “The investment behind linear still remains quite high compared […]