Matthew Fantazier
For The Trade Desk, Travel Data Is the ‘Why’ Behind Retail’s ‘What’
When you search for a flight to Barcelona, you’re not just planning a vacation. You are broadcasting intent – about your income, tastes, upcoming spending, and emotional state. That signal, argues one executive, is among the richest data a marketer can get. Travel data, combined with retail purchase signals, can form what he calls “a […]