matt o’grady

2019 was the year during which the proliferating range of options for buying targeted TV ads proved enticing but confusing for marketers. That precipitated a range of initiatives, collaborations and consortia aimed at making things simpler, achieving scale and reducing the number of players buyers need to work with. But, outside of the US, things […]

SAN JUAN, Puerto Rico—Whether it’s Cambridge Analytica or Starwood Resorts, messy and highly publicized consumer data controversies impact every company dependent on such data—regardless of their own practices. This was one of the main takeaways from a panel discussion at the recent Beet Retreat 2018 whose participants represented smart-TV data collector Inscape, analytics and measurement […]

SAN JUAN, Puerto Rico—Add to the lexicon of industry terminology the concept of “purchase-driven planning,” fueled by shopper loyalty data and cross-channel advertising campaign measurement. “We’re very lucky to have access to both the Catalina loyalty card data and the Nielsen media and panel data that we can use for attribution,” says Matt O’Grady, CEO […]

CANNES – Within the current digital media ecosystem, it’s too easy to “mask over the blemishes of core data.” It’s this aspect of transparency in particular that marketers should be questioning, according to Matt O’Grady, CEO Nielsen Catalina Solutions. “Transparency is unquestionably the table stakes at this point,” O’Grady says in this interview with Beet.TV […]

MIAMI – Put several media industry professionals on a panel and ask them about the challenges of television and video audience measurement and you’re going to get lots of lively conversation. Along with some very blunt observations about just what’s holding back the progress of “advanced TV.” So it was at the recent Beet Retreat […]

MIAMI – The traditional television ecosystem—buying on age and sex demographics—is “pretty well oiled.” So when some advertisers consider advanced audience targeting, there’s a certain amount of inertia, along with financial constraints, that can hold things back. Take low-penetration brands. Advanced targeting is challenging “because you may not find the reach that you want, but […]

CANNES — Peering in to consumers’ credit card purchase history to target them with advertising is no longer a new prospect in digital media. But now that same opportunity is coming to TV. Nielsen Catalina Solutions already helps advertisers target ads using so-called “buyergraphic” data, using its database of purchase history from 90mn households. Now […]