MasterCard
MasterCard’s Jankowski Sees ‘Priceless’ Opportunities In Content
MIAMI — It’s a wide-open new marketing world, with a big new creative palette. But sometimes picking the right brush can be half the battle. MasterCard is one big brand with all the tools at its disposal. So how is it thinking about the right advertising tactics to deploy? In this video interview, MasterCard’s media SVP Ben Jankowski tells […]
Scale Vs Targetability Is A Juggling Act: MasterCard’s Jankowski
MIAMI — Big brands are used to using mass media to reach mass audiences. Now that they can use the same media to reach tightly-defined ones – like individual TV-viewing households – they are having to learn new tricks. “The juggling act between scale and targetability is the fulcrum that we have to juggle,” says MasterCard’s media […]