Digitas NewFront Event Will Highlight Brands And Social Causes

When Digitas helped launch the Digital Content NewFronts 11 years ago, the message to advertisers was simple: pay more attention to what’s happening in digital. In keeping with the turbulent times, the agency’s 2018 NewFronts event is titled The #Boycott NewFront. “At the end of the day, we’re not saying to brands ‘you have to […]

 

The New York Times Will Make Money with Virtual Reality in 2016, Mark Thompson

LAS VEGAS — It’s no Oculus Rift, and it costs about 40 times less – but Google’s cardboard virtual reality headset has given The New York Times a runway to a VR future. Now the publisher plans to put branded content, as well as high-impact editorial, inside this new world. For its new NYT VR app, the […]

 

New York Times CEO Mark Thompson: Finding an Upside with Custom Ad Solutions & New Paid Services

LONDON — The New York Times must halt its digital advertising decline as a priority, says CEO Mark Thompson in this interview with Beet.TV Advertising, which historically has only ever grown since digital media are themselves growing platforms, fell again by a small amount during the publisher’s last quarter. “We are absolutely determined to get […]