Marisa Thalberg
Taco Bell’s Thalberg On The Power Of Television, ‘Dark Clouds’ Over Digital
LOS ANGELES – Taco Bell CMO Marisa Thalberg knows that despite viewing shifts, traditional television is still a powerful medium for the fast-food giant. What she finds “very scary” is spending money on digital platforms given issues like viewability, fraud and the potential for the company’s ads to appear in the wrong environment. “TV’s still […]