What’s Old Is New With Next-Gen TV Discovery: Disney/ABC’s Forte

In the digital, cloud-stored era, the new bottomless treasure-trove of shows from the entire history of TV is changing the whole nature of what constitutes a “new” series – and, with it, how marketers should insert themselves in to the rhythm of a season. At the Beet Retreat in Miami, Disney/ABC sales and marketing SVP […]


‘A Lot Of Demand’ For Advanced Targeting Following Sales Regroup: ABC|Disney’s Marco Forte

MIAMI – These are busy times at Disney|ABC following the consolidation of sales groups and it couldn’t come at a better time. Advertisers “want fewer, they want bigger, they want better,” says Marco Forte. With this year’s reorganization, Forte is SVP, Disney|ABC Sales & Marketing. In this interview with Beet.TV at last week’s Beet Retreat […]