D2C Brands’ Love For TV Good For Agencies: PHD’s Devoy

If advertising agencies were getting nervous about being disintermediated by brands in-housing their traditional agency functions, there may be some solace found on the Croisette. The rise of direct-to-consumer (D2C) brands apparently plays right in to agencies’ strengths, because D2C brands need strong opinions and they thrive on TV exposure. So says Malcolm Devoy, PHD […]